We recognize the importance of safeguarding your personal information and have created this Privacy Policy to outline our practices and commitment to maintaining your trust. By using our website or engaging with our services, you consent to the collection, use, and disclosure of your information as described in this policy, so please review it carefully to ensure you understand our practices.

Website Privacy Policy
Updated: April 2, 2023



The John Ball Zoological Society (JBZS) values and respects the privacy of its website visitors. This Privacy Policy outlines our commitment to protecting your privacy and personal information when you visit or interact with our website at By using our website, you consent to the collection, use, and disclosure of your personal information in accordance with this Privacy Policy.

Information Collection and Use

We collect personal information that you voluntarily provide when you interact with our website, such as when you sign up for our newsletter, make a donation, purchase tickets, or complete a contact form. This information may include your name, email address, phone number, and mailing address. We use this information to respond to your inquiries, process transactions, send you relevant communications, and for internal record-keeping purposes.

We also collect non-personal information through cookies and other tracking technologies. This information includes your IP address, browser type, device information, and browsing behavior on our website. We use this data to analyze trends, enhance website functionality, and improve user experience.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers that assist us in operating our website, conducting our business, or providing services to you, as long as these parties agree to keep this information confidential. We may also disclose your personal information when required by law, to protect our rights or property, or to ensure the safety of our website visitors.


We implement appropriate security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission or storage is completely secure, and we cannot guarantee the absolute security of your personal information.

Links to Other Websites

Our website may contain links to other websites not operated or controlled by JBZS. We are not responsible for the content, privacy practices, or policies of these external websites. We encourage you to review the privacy policies of any websites you visit.

Children’s Privacy

We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information from our records.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any changes to this Privacy Policy will be posted on this page, and we encourage you to review this page periodically to stay informed about our privacy practices.

Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

John Ball Zoological Society
mail: [email protected]
Phone: (616) 336-4300

Postal Address:

John Ball Zoo
1300 W. Fulton St
Grand Rapids, MI 49504

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